Recommended Books



Boss Life: Surviving My Own Small Business

by Paul Downs
ISBN: 0399172335, Hardcover- $ BUY

In this book columnist Paul Downs drills down into the ins and outs of running a small business, focusing on sales, operations, money and personal demands of being a boss. An honest look at the small business owner world.


Profit First: A Simple System to Transform Any Business from a Cash-Eating Monster to a Money Making Machine

by Mike Michalowicz
ISBN: 0981808298, Hardcover- $ BUY

Mike Michalowicz poses that small business owners are better served by flipping the traditional P&L (Profit and Loss) Statement on its head and putting profit first. In a world where cash is really king his ideas make a lot of sense. A good read for any small business owner/entrepreneur.


How to Make Your Business Run Without You!

by Susan M. Carter
ISBN: 0967029104, Paperback- $ BUY

How To Make Your Business Run Without You is a how-to resource for small business owners and entrepreneurs to effectively streamline operations that will pave the way for more business, bigger profits and a business that virtually runs itself. Through step-by-step chapters, Author Susan Carter advances readers from the high-risk potential of 'owning their own jobs' to the freedom and control of 'owning their own businesses.' A must read for any owner or self-employed professional who is eager to move from start-up status to ongoing success.


The Right-Brain Business Plan: A Creative, Visual Map for Success

by Jennifer Lee, Kate Prentiss
ISBN: 1577319443, Paperback- $ BUY

The authors open the door for artists, healers and brilliant souls to take a passion to the marketplace. This is business planning for creatives, or for those who want nothing to do with spreadsheets.


The Artist's Way

by Julia Cameron
ISBN: 1585421464, Paperback- $ BUY

This international bestseller is considered the landmark book on creativity and leading an artist's life. Highly recommended to anyone pursuing or interested in pursuing a career or business in any creative field.


Attracting Perfect Customers: The Power of Strategic Synchronicity

by Stacey Hall, Jan Brogniez
ISBN: 1576751244, Paperback- $ BUY

The authors pose that business owners will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. They outline an unconventional process to draw customers that are a perfect fit for your organization.


Be Our Guest: Perfecting the Art of Customer Service (Disney Institute Book, A)

by The Disney Institute, Theodore Kinni
ISBN: 1423145844, Hardcover- $ BUY

Exceeding expectations rather than simply meeting them is the cornerstone of the Disney approach to customer service. Be Our Guest outlines how Disney has exceeded guest expectations for decades.


Inside The Magic Kingdom - 7 Keys to Disney's Success

by Thomas K. Connellan
ISBN: 1885167237, Hardcover- $ BUY

Look in Mickey's Briefcase . . . Now, an outsider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way that just may change the way you conduct business. Based on hours of interviews and discussions with present and former Disney employees, Inside the Magic Kingdom discloses the secrets behind Disneys success . . . and explains why, of its more than 30 million guests each year, over two-thirds are repeat customers.

This upbeat, easy-to-read book illustrates clear, solid principles with examples that are well-known to Disney insiders but virtually unknown to outsiders until now. Outlines the seven keys to Disney's success. Now the principles that drive the culture and phenomenal success of Disney are disclosed in this fun, easy-to-read book. You will learn many insider secrets that will spell success if implemented in any business.


The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber
ISBN: 0887307280, Paperback- $ BUY

Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor business people. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend.


The Myth of Excellence - Why Great Companies Never Try to Be the Best at Everything

by Fred Crawford, Ryan Mathews
ISBN: 0609608207, Hardcover- $ BUY

Crawford is the managing director of the consumer products, retail, and distribution practice at the Cap Gemini Ernst and Young consultancy. Mathews is a futurist specializing in demographics and lifestyle analysis at FirstMatter, another consulting firm. To research purchasing behavior, they surveyed 5,000 consumers, but the responses they got surprised them and prompted their title's contrary proposition.

They developed a new model of "consumer relevancy." They explain in detail the importance of price, service, quality, access, and experience for the consumer. They then suggest that for companies to be successful they need to dominate on only one of these five factors. On a second of the five they should stand out or differentiate themselves from their competitors; and on the remaining three they need only to be at par with others in their industry. With dozens of examples, Crawford and Mathews demonstrate the validity of their premise.


Raving Fans - A Revolutionary Approach to Customer Service

by Kenneth H. Blanchard, Sheldon Bowles (Contributor)
ISBN: 0688123163, Hardcover- $ BUY

Kenneth Blanchard continues his trend of writing easy-to-read books with BIG ideas for making your business better. Raving Fans is a book of stories relating how fictional companies have created an environment of delivering awesome customer service. A guy that has just been put in a managment position requiring a turnaround goes on a fictional trip with his "angel" to visit businesses that have figured out their vision and their system to deliver customer service extraordinary. Based on three simple principles (Decide, Discover, Deliver), each company has created a group of Raving Fans (not just customers, but fans) who wouldn't consider shopping anywhere else for what one of these companies offers.


Extreme Ownership: How U.S. Navy SEALs Lead and Win

by Jocko Willink, Leif Babin
ISBN: 1250067057, Hardcover- $ BUY

In Extreme Ownership the authors share hard-hitting Navy SEAL combat stories that translate into lessons for business and life. This is a valuable book on leadership and management.


Decoding the New Consumer Mind: How and Why We Shop and Buy

by Kit Yarrow
ISBN: 1118647688, Hardcover- $ BUY

Take a glimpse into the mind of the modern consumer. A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.


The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

by Mike Michalowicz
ISBN: 1591844886, Hardcover- $ BUY

This witty business tale relates growing prize pumpkins to running a successful business. Weeding out bad customers in favor of focusing your attention on the good ones is the moral of his tale. A good read for any entrepreneur.


The Young Entrepreneur's Guide to Starting and Running a Business: Turn Your Ideas into Money!

by Steve Mariotti
ISBN: 0385348541, Paperback- $ BUY

The Young Entrepreneur's Guide tells the story of may young people who have made the journey to success and self-respect and gives step-by-step guidance for others to do the same.


Who Moved My Cheese? An Amazing Way to Deal With Change in Your Work and in Your Life

by Spencer Johnson, Kenneth H. Blanchard
ISBN: 0399144463, Paperback- $ BUY

Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice--nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are "littlepeople," mouse-size humans who have an entirely different relationship with cheese. It's not just sustenance to them; it's their self-image.

Their lives and belief systems are built around the cheese they've found. Most of us reading the story will see the cheese as something related to our livelihoods--our jobs, our career paths, the industries we work in--although it can stand for anything, from health to relationships. The point of the story is that we have to be alert to changes in the cheese, and be prepared to go running off in search of new sources of cheese when the cheese we have runs out.


The 7 Habits of Highly Effective People - Restoring the Character Ethic

by Stephen R. Covey
ISBN: 0671708635, Paperback- $ BUY

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas.


The Richest Man in Babylon

by George S. Clason
ISBN: 0451205367, Paperback- $ BUY

I often give this book out as a gift whenever a person younger than me asks for my advice on money. I always present this book to them saying "if you read it and do as it says, it will work magic." It really contains excellent, time tested advice, and would make a good gift for someone in their early 20s who is on their own for the first time, and struggling.

The book is a series of parables about money written in the 1920s by George Clason. They were written as individual essays of a few thousand words, but the theme throughout them is consistent -- save 10% of your money, give 10% away, use 10% to reduce your debt load, and live on the remaining 70%.

The stories in the book are entertaining; they are reminiscent of some of the parables in the Bible, such as the Prodigal Son or the story of the Workers in the Vineyard. I think this is intentional on the part of the author; certainly readers in the 1920s had an appreciation for "old fashioned stories with a moral" that people today seem to have lost. I enjoy the book greatly, though, and any thoughtful person who reads the book should find it interesting, especially if they are trying to get their finances in order.


Think and Grow Rich

by Napoleon Hill
ISBN: 0449214923, Paperback- $ BUY

Is it true that by simply changing your thoughts you can completely change what you have in life? How could it be that simple? It is, but first you have to believe.

Most people want to see something happen, then believe in it. To be succesful you have to do the opposite. Believe in it first, then you will see it. That's is one of the key messages in this book written almost 70 years ago.... It reads like it was written yesterday.

The title says it all. "Think and Grow Rich", but it is NOT just a book about making money. I am certain many people from all walks of life could benefit from this work, regardless of their opinion of money and riches. The message is clear: You may have whatever you want in life... if you can discover the secret within its pages.

I first read this book when I was a teenager. I am not sure it made much of an impression on me. I picked it up recently and I can't believe how much it has changed. Of course, that's nonsense. The book is the same, only my mind is now ready to see what the secret is...

Get this book and see if you can unlock the Secret to finding 'riches' for yourself.


The Financial Aid Handbook: Getting the Education You Want for the Price You Can Afford

by Carol Stack
ISBN: 1601631669, Paperback- $ BUY

The Financial Aid Handbook provides basic timelines for the college and financial aid and scholorship application process. If you have a child or grandchild headed to college in the next few years you owe it to yourself to learn how the process works.


Social Security: The Inside Story, 2014 Edition: An Expert Explains Your Rights and Benefits

by Andy Landis
ISBN: 1499255233, Paperback- $ BUY

This is an excellent guide on getting the most out of the Social Security you have paid in over the years. The author takes a complex and confusing topic and makes it more understandable for the common man. Highly recommended reading for anyone nearing retirement.


Getting What's Yours: The Secrets to Maxing Out Your Social Security

by Laurence J. Kotilkoff
ISBN: 1476772290, Hardcover- $ BUY

Choosing when to take your Social Security is one of the most important retirement decisions you will make. Take the time to learn the ins and outs before you apply.


Circles of Care: How to Set Up Quality Care for Our Elders in the Comfort of Their Own Homes

by Ann Cason
ISBN: 1570624712, Paperback- $ BUY

Ann Cason writes on the topic of caring for an ailing parent at home. According to the author, good care begins with watching and listening, with entering the elder's world and accepting it. Cason helps us understand how old age feels and how we can help.


American Medical Association Guide to Home Caregiving

by American Medical Association
ISBN: 0471414093, Paperback- $ BUY

At some time most families will have to provide home care for an aging family member. While home caregiving provides many benefits, it takes careful planning, support, and patience. This guide addresses many of the practical and emotional aspects faced in home care.


Stages of Senior Care: Your Step-by-Step Guide to Making the Best Decisions

by Paul Hogan
ISBN: 0071621091, Paperback- $ BUY

The founders of an in-home care company provide a helpful guide for families choosing among home care-giving and other assisted living options. The authors believe in helping seniors stay in their own homes as long as possible.


The Caregiving Wife's Handbook: Caring for Your Seriously Ill Husband, Caring for Yourself

by Diana B. Denholm
ISBN: 0897936051, Paperback- $ BUY

This book is not only for wives, it is suitable and helpful for anyone caring for a spouse or loved one who has become disabled or terminally ill.


The Intuitive Way

by Penney Peirce
ISBN: 1582702403, Paperback- $ BUY

The Intuitive Way fills a crucial gap in the training of most business people. Here is a practical guide for using the power and clarity of intuition in the overly analytical workplace.


The Vision Board

by Joyce Schwarz
ISBN: 0061956384, Paperback- $ BUY

Vision boards have been praised by Oprah and featured in The Secret. This book shows you how to create one of these colorful canvases as a modern day career map, highly inspirational and personal in nature, they create a visual layout of one's career and personal aspirations.



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